First and foremost, I am a Christian. If I can make an impact on this world and change it for the better it starts with my faith and loving people the way Jesus did. Nothing, absolutely nothing, has greater purpose than sharing the love of Christ and what he did for us on the cross. He’s so big and so amazing that words can hardly describe Him! He’s a good, good father.
I find it fascinating how a business can leverage social media to drive revenue. At its core, social media is a two-way communication tool that bridges the gap between consumers and businesses across the globe and enables them to connect and share valuable content across multiple platforms. With technological advances, adoption of mobile phones and rapid growth in internet users, social media marketing is an essential business practice and skill companies must utilize today. A clear, concise and actionable digital marketing strategy should have social media at the forefront to monitor, listen to and engage with customers in each respective market. It’s no longer enough to focus on traditional, outbound marketing techniques (although there can be a time and place for limited use of these techniques). Instead, inbound marketing efforts should lead marketing campaigns and focus on web design, content marketing, SEO, CRM and of course, social media to attract visitors, convert them into leads, close customers and delight them so much they voluntarily promote your brand without a second thought.
Disclaimer: The posts on this site are my own and do not necessarily represent the positions, strategies or opinions of my current or any former employer(s).