Digital Marketing and Advertising Portfolio

Freelance Social Media Marketing, Management and Strategy Development

I began freelance work for social media marketing, management and strategy development in August of 2016 here in Springfield and the organizations below are companies I have worked with in the past or are currently working with to this day. Personally, I use Hootsuite for my freelance work due to the fact that I can schedule and post content, it has built-in analytics, and it’s very effective at listening, monitoring and engaging with an audience. I also use Canva to create rich imagery for all social media posts.

 

Complete Electronics Recycling

When I started working with Complete Electronics Recycling (CER), they needed someone primarily to develop content for their social media profiles on Facebook, Instagram, Twitter, Google+, LinkedIn and Pinterest to grow their brand organically without the use of paid advertising.

Before creating content, I developed their initial social media strategy for the coming three months and conducted an audit of their current social media presence as well as their primary competition locally and regionally. As part of the audit, I analyzed the strengths and weaknesses of each company, including CER, so CER could have a clear understanding of how they compared to those in their industry. Using the strengths and weaknesses from the audit, I suggested social media goals for them as a company to strive to achieve and selected KPI’s that would prove to be the most relevant to track. Once this was established, I made recommendations on the types on content to be posted to each social network which laid the foundation for all the content I created for CER.

Within the first month, I organically grew their reach on their Facebook page alone by 16,657.1% and engagement by 660%. Impressions on their LinkedIn company page have increased by 28.6% and Tweet impressions have increased by 281.8%. The average daily impressions in Pinterest have increased by 880% and average monthly viewers by 988.89%.

If you would like help with social media marketing for your business, contact me.

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